The brief
Vraj Greens is a gated community of G+2, 4 BHK bungalows at Kapurai Chowkdi, Vadodara. Property buyers scroll fast, and a launch reel has a few seconds to say three things: where it is, what you get, and what to do next. They needed that reel in the language their buyers actually speak.
The idea
Real estate reels usually lean on a voice-over and drone shots. We put a person on screen instead, because people trust a face that talks to them. The reel opens on a question every Vadodara buyer has asked: how many gated bungalow communities are there in the city? Then it answers it, in Hinglish, in 32 seconds.
- A presenter who speaks straight to camera, delivered by a digital clone.
- The project's own visuals behind him: the community from above, the 3D floor plan, the clubhouse, the puja space and the open terrace.
- The numbers on screen as he says them: G+2, 4 BHK, 1,891 sq ft of slab area.
- One clear ending: book a site visit, with a QR code to scan.
Why a digital clone
A clone is recorded once and then speaks any script. That means a new reel for every launch, offer or language without booking a shoot, a studio or a presenter's diary. For a developer selling in phases, the same presenter can front the whole campaign.
What we delivered
A 32-second vertical reel for Instagram, YouTube Shorts and WhatsApp, made alongside an animated 3D floor plan and a complete home walkthrough for the same project.