AI video production agency in India
NextEdge Studio is an AI video production agency in India, based in Mumbai. We make brand films, commercials, product and catalogue video, AI UGC ads, digital clones, micro-dramas and animation for brands and agencies. Everything is produced with AI, so there is no cast to book, no location to hire and no shoot day. Our clients so far are in India, the UK and Australia.
What an AI video production agency does
An AI video production agency makes finished, ready-to-publish films without a camera crew. The thinking is the same as at a traditional production house: someone still has to find the idea, write the script, plan every shot and direct the result. The difference is in how the pictures are made. People, places and movement are generated with AI and then edited, graded and finished like any other film.
That one change removes most of the cost and most of the waiting. There is no studio to hire, no travel, no weather and no day when everyone has to be free. It also changes what a brand can afford to make: a new campaign look every season, a film for every product in a catalogue, or a founder on camera every week.
What we make
- Brand films and commercials Campaign films, launch films and TV-style commercials, storyboarded and directed in-house, delivered in landscape and vertical cuts.
- Product and catalogue video A film for every product, not only the hero styles. Built from the product photos you already have, at catalogue volume.
- AI UGC and creator-style ads Creator-style ads with a consistent AI creator, in many hooks and edits, made for Meta, Instagram and YouTube Shorts testing.
- Digital clones A digital clone of a founder, doctor or spokesperson, built once with their consent, then used for new scripts without another shoot.
- Animation and brand characters Brand mascots and animated series with characters that stay the same in every scene and every episode.
- Micro-dramas and original series Vertical drama series made entirely with AI, with the same characters across episodes.
- Music videos and brand anthems A song turned into a music video, a lyric video and short clips, with the visuals timed to the beat.
We also design campaign key visuals and graphics. See all AI video production services.
Work we have delivered
These are client projects, not concepts. Together they cover more than 1,400 approved on-model apparel videos made from flat product photos, a 30-second film for each of 500 watches, a full luxury campaign film with no model and no location, a founder's video series fronted by her digital clone, a brand launch film and a brand mascot.
Rubick · India 1,400 Catalogue Videos, No Shoot Days 
Rubick · India A 30-Second Film for Every Watch in the Catalogue 
Menaki A Luxury Bag Campaign With No Model And No Location 
The Crewman · UK Hey Bridg: A Founder's Series, Fronted By Her Clone 
The Crewman · UK The Crew Behind the Event 
FOMI Snax · Australia Building FOMI, a Brand Mascot How a project runs
- Brief. You share the product, the audience, the platforms, the deadline and any reference films. A call or a one-page note is enough to start.
- Concept and script. We write the idea and the script, and agree what the film has to make the viewer do: remember the brand, click, enquire or buy.
- Look and character lock. Before any film is made, we lock what must not change: the product, the face of a character or clone, the colours and the wardrobe. You approve this reference sheet.
- Storyboard. A shot-by-shot board shows the film before it exists. Changes are cheap here, so this is where most of the feedback happens.
- Production and checks. Every shot is generated from the locked references, then edited, graded and finished with sound. Each film is checked against the product photos before you see it.
- Delivery. You get the final cut in every format you need, such as 16:9 for YouTube and TV and 9:16 for Reels and Shorts.
Why brands in India are moving to AI video
Indian brands need more video than a shoot calendar can supply. A fashion label adds styles every week. A marketplace seller has hundreds of products and a photo for each, but video for none. Festive seasons arrive one after another, and each one wants its own look. Paid social eats creative: an ad that worked last month is tired this month.
A shoot answers this badly, because its cost grows with every extra look, location and version. With AI production, the first film carries the setup work and each one after it costs less. That is why the same team can cover a whole catalogue instead of ten hero products, or test many ad versions instead of two.
Industries we have worked in
- Fashion and apparel. More than 1,400 approved on-model videos for Rubick, made from flat product photos and delivered in checked batches of 500.
- Watches. A 30-second film for each of 500 watches, built from listing photos and product data alone.
- Luxury accessories. A 33-second campaign film for Menaki, with the bag identical in every frame.
- Food and snacks. FOMI, a brand mascot for FOMI Snax in Australia, built as a full character with turnarounds, expressions and materials.
- Events and B2B services. A brand launch film for The Crewman, a UK events company.
- Founder-led brands. Hey Bridg, a recurring series fronted by the founder's digital clone, with no shoot days.
- Music and entertainment. Our own studio anthem and its 3D music video, an original micro-drama series and an animated comedy series.
AI video or a traditional shoot?
AI production is the better choice when you need volume, speed or scenes that would be costly to stage: many products, many versions, a new location in every shot, or a film due before a shoot could even be planned. It is also the practical choice when the person on camera is too busy to be filmed regularly.
A traditional shoot is still right for some briefs. If the film depends on a real customer telling their own story, or on a real event as it happens, it should be filmed. We say so at the brief stage rather than after you have committed. Many clients use both: one filmed hero piece, and AI for everything around it.
How to choose an AI video production agency
- Ask for client work, not demos. Anyone can show a striking clip. Ask which films were delivered to a paying client and approved.
- Check the product, frame by frame. Pause the film. The logo, the shape and the colour should be the same in every shot.
- Check that people stay the same. A character or clone should look like one person from the first scene to the last.
- Ask how approvals work. You should approve a storyboard before production, so changes are made on paper and not on a finished film.
- Ask how volume is checked. If you need hundreds of films, ask how each one is tracked and reviewed before delivery.
- Agree usage and consent in writing. Who can use the film and where, and the written consent of anyone whose likeness is used.
Where we work
The studio is in Andheri West, Mumbai, and works with brands and agencies across India and abroad. Projects run remotely over calls and shared review links. If you are in the city and would rather meet, see our Mumbai studio page for the address and hours.
Questions
What does an AI video production agency do?
It makes finished films with AI instead of a camera crew. The creative work is the same as at any production house: a brief, an idea, a script, a storyboard, direction and an edit. What changes is how the pictures are made. There is no casting, no location and no shoot day, so a film takes days and a new version does not need a reshoot.
How much does AI video production cost in India?
We quote a fixed price per project once we have seen the brief. The price depends on the length of the film, how many versions you need, whether a new character or clone has to be built, and how many review rounds you want. What you stop paying for is the shoot: studio or location hire, crew days, casting, travel and reshoots.
How long does a project take?
Most films are delivered in days rather than weeks, because nothing has to be scheduled around a shoot. The first project takes longest, since the product, character and look are locked for the first time. Later films reuse them. We agree delivery dates with you before work starts.
We are not in Mumbai. Can we still work with you?
Yes. Nothing is filmed, so there is nothing to attend. Projects run over calls and shared review links. Our clients so far are in India, the UK and Australia, and every one of those projects ran remotely.
Will our product look exactly right?
That is the main rule of the work. The product is the one real thing in the frame, so its shape, colour, logo and details are locked from your photos and checked in every film. On the Rubick watch catalogue, each of the 500 films was checked for any change to the watch before it was approved.
Do viewers mind that a film is made with AI?
Research by Kantar on hundreds of AI-made ads found that viewers mind when they can tell. Obvious AI lowers how well the brand is remembered; AI that looks natural performs like any other ad. We also say how the work was made where it matters: the Rubick watch films carry a visible "Synthetically Generated" label.
Do you work with advertising and marketing agencies?
Yes. We take briefs from agencies as well as from brands, and we can work under your agency name with your client. The process is the same either way: brief, storyboard, approval, film.
What do you need from us to start?
A brief, your product photos or brand assets, any films you like as references, and your deadline. For a digital clone we also need the written consent of the person and reference photos or footage of them.