The brief
A flat floor plan in a brochure asks buyers to imagine a home from lines on paper. Most can't. Vraj Greens wanted buyers to understand the Type B bungalow, a G+2, 4 BHK home with 1,645 sq ft of carpet area at Kapurai Chowkdi, Vadodara, before they ever came for a site visit.
The idea
Step inside, floor by floor. The film builds the bungalow as a clean 3D model from the brochure plans and then walks the buyer through it one level at a time.
- Ground floor: parking, garden, living room, dining, kitchen, a bedroom and the puja space.
- First floor: two bedrooms, a study, a dressing area and an open terrace.
- Second floor: a bedroom, a family lounge and a large open terrace.
Small figures move through the rooms, so the plan reads as a home and not a drawing. A details card stays on screen with the area of each floor, and every room gets a label with its size. At the end the three floors separate, so the whole house can be read at a glance.
Why it works
Floor plans are the most-asked-for thing in a property enquiry and the least understood. A 55-second film answers the questions a sales team repeats every day, and it works on a website, in a WhatsApp chat and on a screen at the site office.
What we delivered
A 55-second 16:9 film in the project's own colours and branding, made alongside a complete home walkthrough and a launch reel presented by a digital clone.